Career Timeline
Alan Tolubayev
Product Executive · UX/UI · Strategy · Data
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BR
BrainRocketFull-cycle product development studio headquartered in Limassol, Cyprus. Specializes in iGaming, Fintech, and MarTech platforms — 1,300+ people across 5 countries.
- Generated $1M in sales by improving the Snowflake-based data platform and integrating key external partners.
- Led a team of product owners to deliver regulated-market reporting, gamification insights, and aligned strategic roadmaps.
- Reduced requirements-gathering cycle by 50% through automated Jira, service desk, and Slack bot workflows.
2024 -
2022
DG
DataGoAlmaty-based data analytics consultancy delivering end-to-end data services — from ingestion and cleaning to analysis and visualization — for businesses across Kazakhstan.
- Launched the data-processing MVP within 3 months, enabling faster internal analytics delivery.
- Delivered 10 high-priority reports in 2 months coordinating Kanban workflows with the analytics team.
- Reduced manual tasks by ~70% and increased marketing ROI by 20% through automated integrations.
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EB
Eurasian BankUniversal commercial bank founded in 1994 and headquartered in Almaty. Ranked top-10 in Kazakhstan by assets, with 163+ branches and listed on KASE.
- Released the banking app MVP in 3 months by prioritizing essential features and streamlining delivery.
- Redesigned customer journeys for the main website and digital banking app using Figma, completed in 3 months.
- Card conversion +75% and loan issuance +52% through funnel analysis and A/B testing.
2021 -
2020
CF
ChocoFoodKazakhstan's leading food delivery platform, operating across 11 cities and partnering with thousands of restaurants including KFC, Burger King, and Pizza Hut.
- Delivered redesigned food delivery app in 5 months, achieving a 5-star App Store rating.
- Improved 90-day retention through customized push notifications during business days.
- Boosted cart conversion by 34% using cross and up-sell techniques in the cart experience.
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ZM
ZoodMallMobile-first B2C eCommerce marketplace active in 7 countries across Central Asia and MENA, with 6M+ app downloads and 30,000+ merchants. Backed by Swiss fintech OrientSwiss.
- Redesigned the home-to-cart flow in Figma, increasing conversion from 23% to 84%.
- Improved 30-day retention by 55% through targeted design fixes and usability improvements.
- Partnered with business and support teams to prioritize experience gaps and technical issues.
2019 -
2018
KC
Kcell JSCOne of Kazakhstan's top mobile operators, running the Kcell and Activ brands with nationwide 2G–5G coverage. A Kazakhtelecom subsidiary, dual-listed on KASE and LSE.
- Delivered device-management middleware (InstantLink + EIR/HLR) within 3 months.
- Coordinated multiple technical and regulatory stakeholders throughout the full delivery lifecycle.
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BL
Beeline KazakhstanKazakhstan's largest telecom by subscribers (~11M mobile users), offering mobile, fiber, and digital services as part of global holding VEON Ltd., headquartered in Amsterdam.
- Selected a vendor and delivered the mobile wallet MVP within 4 months.
- Improved the app post-launch through UX refinements based on user and business feedback.
2017