Author: alanskiy
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The Role of a Product Manager
Previous posts: Background As we already discovered, product managers have a lot on their shoulders and wear many hats. They manage projects, create products, talk to customers, and manage the results. Product Managers are being called the “Product’s CEO”, but in my opinion it’s wrong to call them CEOs. Usually I call myself a doctor…
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Cafe Sales Analysis
As a star-shaped professional constantly seeking to level up with additional skills, I was trying to pursue a Master’s degree in Data Science and AI last year. While the university turned out to be a degree mill (leading to my withdrawal), some valuable projects remained – including this cafe sales analysis. This project originated as…
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Postal.kz Redesign
Postal.kz is a service that helps citizens of Kazakhstan shop in the US. The team was struggling to scale and attract new customers, so they brought me in to uncover user experience gaps and propose solutions. I reviewed their website, analyzed business requirements, and developed personas to better understand their target audience. From there, I…
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What if… Oura launched in Germany
This was not a commission job from Oura (although I would love that 😀 ), but a final project for the Masters Degree I thought I needed. TLDR As a final project for my Marketing class, I developed a strategy for a brand launching in Germany. I picked Oura Ring since it was on my…
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Project and Product: Stop blurring the roles
I started my career as a project manager, but quickly realized I wasn’t a people-pusher. That realization led me into product management — and along the way, I discovered how dangerously blurred the line between the two roles often is. I’ve seen so many “products” with job descriptions that belong to project managers, and so…
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History of product management
Product management is everywhere today, but its history and relationship with Agile is often misunderstood. Agile Before we go deeper into product management, let’s talk about Agile. If you go to Google and ask for Agile explanation, it will give you millions of links, including an alliance of people that decided that this is the…